วันพฤหัสบดีที่ 30 ตุลาคม พ.ศ. 2551

Writing from Home: It Can Be Great and Not-So-Great for Mothers

I went to school to be a teacher. In fact, I have a B.S. in Education, not journalism.

Due to the hours and holidays, teaching is traditionally thought to be the best work for a mother who wants to keep one foot in the mommy-door and one foot in the career-door. This thought, paired with my love for children and learning, led me to life inside the schoolhouse doors.

Soon though, writing, not teaching, became my real "full time job," and it's been years since I set foot behind a teacher's podium.

There are times I miss teaching and regret I haven't used my diploma more, but who am I kidding? -- freelance writing has to be the best situation for a stay-at-home mother: I get paid, I do something I love, and I don't leave the kids. What's more? I can stay in my pajamas all morning!

Sometimes people ask if the lack of structure and absence of a physical "office" bother me and make it hard to concentrate. Sure, I get sidetracked watching a great episode of Rolie Polie Olie with my son every now and then, and I take long, leisurely breaks to chat on the phone or go to lunch, but this isn't because I "work at home," it's because I'm an artist.

I only write when inspired and when it "feels right." Even if I sat behind a desk all day, I'd still piddle around and get distracted -- it's my nature to jump from project-to-project, then zero-in on a particular piece when the mood strikes me. This is the artist in me. Just as a painter cannot be told, "Paint, now!" a writer cannot sit in front of a blank screen and expect great things to flow.

My best pieces, in fact, are written while I do such things as stand in line at the grocery store and wait at a red light, or during a commercial break from Oprah.

As I'm sure any artist can relate, I usually get a "feeling" when I have a great story brewing in my mind. This is, I think, the blessing and curse of creativity, because sometimes that "feeling" comes in the middle of a dinner party or at two o'clock in the morning and I have to race to find paper and jot my thoughts down. My husband has grown accustomed to me running in the door, heading straight to the computer and yelling as I go, "Can't talk....got a story on my mind....need to get it on paper!"

So, while I love this profession for its adaptability with the children and being a mother, sometimes the unpredictable nature of my creativity poses a few problems. For instance, if inspiration causes me to stay up until 3 a.m. writing a great column, I'm little use to my high-energy children a few hours later when they get up at the crack-of-dawn.

Yes, I have the luxury of lounging in my pajamas and not going to an "office," but I struggle with the spontaneous nature of this business and the chaotic schedule it sometimes poses for my children and me.

I guess though, even if things were different and my life was more structured, I'd still be a fly-by-the-seat-of-my-pants kind of girl...that's just the life of an artist.

About The Author

++You may reprint the above column on your website so long as the following is included the URL address is actively hyperlinked back++

THIS MUST BE INCLUDED: Copyright 2004 Sarah Smiley http://www.SarahSmiley.com - Sarah Smiley's syndicated column Shore Duty appears weekly in newspapers across the country.

sarah@sarahsmiley.com

วันจันทร์ที่ 27 ตุลาคม พ.ศ. 2551

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only "Phase One" of the process. You must also make the most of the keywords you have.

Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me.

Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:

1. Set Your Sights on Attainable Keywords

If my log furniture site was competing for the word "furniture", I would be competing with the "big boys". While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.

Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.

The number "5000" next to a keyword in Overture's search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.

For example, the term "log bed" is searched for 4673 times per month on Overture-powered sites, while the term "log furniture" is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for "log bed" for the past month, but "log furniture" has been a harder nut to crack. As of this writing I am number #18 for "log furniture", which is not where we want to be but a whole lot better than where we used to be.

2. Choose the Best Keywords for Targeted Traffic

As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for "log cabin" were finding the site than those who were looking for "log furniture" or "log beds". We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before-not to mention a much better conversion rate.

What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.

You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.

3. Optimize Keywords Within Your Website

Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.

You'll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page-or second-for your desired terms.

4. Reap Good Results with Resource Boxes

This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience-this matters. You'll also want your top terms in the resource boxes for any articles you post on the Internet.

5. Rotate Your Keywords When You Reach the Top

When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That's what we plan to do for Log Cabin Rustics. Once we solidify our standing for "log beds" and get to the top for "log furniture" on Google, we plan to focus on "rustic furniture"-a term with 17760 Overture-powered searches per month.

Only Part of the Story

We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.

But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap's free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.

Copyright 2005 Log Cabin Rustics

Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990's. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/

Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.

วันเสาร์ที่ 25 ตุลาคม พ.ศ. 2551

Enthusiam And The Spirit

In this article, I would like deal with one specific aspect of attitude, that is, "enthusiasm." To have an enthusiastic attitude about we do is essential.

I have taken the time to look up the meaning and origin of the word enthusiasm:

ETYMOLOGY: Late Latin enthsiasmus, from Greek enthousiasmos, from enthousiazein, to be inspired by a god, from entheos, possessed: en-, in; see + theos, god; thus, a strong warmth of feeling, keen interest or fervor; Great excitement for or interest in a subject or cause. 2. A source or cause of great excitement or interest. 3. Archaic a. Ecstasy arising from supposed possession by a god. b. Religious fanaticism.

Irving Hexham's concise Dictionary of religion explained it this way: ENTHUSIASM: the original Greek word means "rapture" or being possessed by a GOD. The word was used disparagingly in the seventeenth century to depict the religious attitude of the PURITANS and in the eighteenth century the METHODISTS.

Today the word has the general sense of a passionate eagerness in any pursuit.

The American Heritage? Dictionary of the English Language, Fourth Edition gives the following: "Nothing great was ever achieved without enthusiasm," said the very quotable Ralph Waldo Emerson, who also said, "Everywhere the history of religion betrays a tendency to enthusiasm." These two uses of the word enthusiasm-one positive and one negative-both derive from its source in Greek. Enthusiasm first appeared in English in 1603 with the meaning "possession by a god." The source of the word is the Greek enthousiasmos, which ultimately comes from the adjective entheos, "having the god within," formed from en, "in, within," and theos, "god." Over time the meaning of enthusiasm became extended to "rapturous inspiration like that caused by a "god" to "an overly confident or delusory belief that one is inspired by God," to "ill-regulated religious fervor, religious extremism," and eventually to the familiar sense "craze, excitement, strong liking for something."[end of quote]

Although the word was originally used disparagingly, there must be some truth behind it's origins. After all, when you think about God, how do you see him--as a lethargic being, not having any feeling for his handiwork? On the contrary. In Genesis we are told that God saw that what he had created was very good (Genesis 1:21). I believe he was excited about what he had made.

Thus the origin of enthusiasm lies with God Himself. To be told, even desparagingly, that one is enthusiastic (or seeming to have God within) should be viewed as a compliment. Enthusiasm demonstrates the character of God. An enthusiastic person is acting or reacting as God would act or react. Of course anyone can act and even be enthusiastic about anything without knowing God at all. But, for the Christian, there is a built in source of enthusiasm. If you'll pardon my preaching for a second, when we accept Jesus as our Savior, God comes to dwell in us, in the person of the Holy Spirit, so we literally do have God within us.

Enthusiasm brings power. And Jesus told his disciples that they would receive power after the Holy Spirit had come upon them (Acts 1:8). Thus, our greatest source of enthusiasm is the indwelling Holy Spirit of God. If you don't know this source of power, I pray you would find it today by inviting Jesus into your life.

Article written by James M. Becher, Bible teacher, author of "OF SUCH IS THE KINGDOM, A Novel of Biblical Times," (http://www.publishedauthors.net/jamesmbecher/index.html), and publisher of the bi-weekly Ezine, "Inspirational Success Tips" ( inspirationalsuccesstips@Freeautobot.com)

วันพุธที่ 22 ตุลาคม พ.ศ. 2551

Failed Salespeople Share Similar Traits

We are each responsible for our own success - or failure. Winning at a career in sales is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process. If you find yourself saying "I'm not cut out for sales," "I'm not pushy enough," "I hate cold calling," "I can't take the rejection," or "My manager is a jerk"-you are heading down the wrong path.

Here are some recurring characteristics and traits of salespeople who thought they could hit a home run in a sales career, but who struck out in their attempts. Many of those people had a bat on their shoulders, but failed to swing at the ball as it passed them by. Hopefully none of these apply to you.

They don't believe in themselves. If they don't think they can do it, who will?

They don't believe in their product. Lack of conviction is evident to a buyer and manifests itself in low sales numbers.

They fail to set and achieve goals or fail to plan. Always define specific goals for the long term-what They want-and the short term - how they're going to get what they want.

They're lazy or just not prepared to make the sale. Their self-motivation and preparation are the lifeblood of their outreach. They must be eager and ready to sell or they won't.

They can't handle rejection. Prospects are not rejecting them. They're just rejecting the offer they are making, or, they are rejecting because we don't suit their needs.

They fail to master total knowledge of their product. Total product knowledge gives them the mental freedom to concentrate on selling.

They fail to learn and execute the fundamentals of sales. Read, listen to tapes, attend seminars and sales meetings, and practice what they've just learned. Everything they need to know about sales has already been written or spoken-learn something new every day.

They fail to understand the client and meet his needs. Learn to question and listen to the prospect.

They can't overcome objections. This is a complex issue. They are not listening to the prospect. They are not thinking in terms of solution. They are not able to create an atmosphere of confidence and trust suitable enough to cause (effect) a sale. People are not afraid of failure, they just don't know how to get success.

They can't cope with change. Part of sales is change: change in products, tactics and markets. Roll with it to succeed. Fight it and fail.

They can't follow rules. Salespeople often think that rules are made for others. If they think rules are not for them ? they should think again. They cannot "break" the basics. They can only break themselves against them.

Success in professional selling comes to those who think in the long term. Those who start in sales for a reason and who have chosen to succeed. After that success decision is made you need only to trust the process and keep learning.

Neil Greenberg is a sales manager with a DC based e-commerce company. He also keeps his blog, Sales Sherpa (http://salessherpa.blogspot.com/) fresh with articles on sales, goal setting, motivation, and more.

วันอาทิตย์ที่ 19 ตุลาคม พ.ศ. 2551

Make Free Money With Google

Have you received your check from Google? If you own a business web-site you should be receiving a check from Google. Why not accept a check every month from Google by placing their ads on your site?

Google AdSense allows you to serve text-based Google AdWords on your web site, (ads are relevant to your web site subject) and receive a share of the pay-per-click payment. There are pay-outs of 50 cents or more per click being achieved through AdSense. It is simple to join and it's free.

Go to google.com/adsense and you should be serving Google AdWords usually within 24 hours.You can choose between either horizontal or skyscraper AdSense ads, and they also have a large variety of color schemes to choose from. After your site has been approved you will paste a code into your site and the text ads will appear. Always backup your site before you paste your code, as you may decide to change your AdSense location.

Google also is doing a good job of finding ads that are highly relevant to your site. They go beyond simple keyword matching to understand the context and contents of web pages. They are able to know what a page is about, and can precisely match Google ads to each page. Then they also give you the ability to block certain ads from appearing on your site if you choose.

So what are you waiting for? It's Free and you get paid!

--

This article may be reprinted providing it is published in it's entirety, including the author's bio and link to the URL below.

About The Author

The author, John Baker, is the editor of Best-Home-Business-eNews. A newsletter dedicated to supporting the home business entrepreneur. If you're looking for some of the best home business opportunities, tools, thoughts, ideas, and support from a dependable source, come by, visit,and grab a FREE subscription today at: http://www.best-home-business-ideas.net or email your questions to: mailto:admin@best-home-business-ideas.net

วันพฤหัสบดีที่ 16 ตุลาคม พ.ศ. 2551

Understanding Why Your Child Has Been Recommended for Testing

You have just received a call from your child's teacher explaining that she has noticed your child having difficulty in school. Your child is not understanding math or reading the way the other children do. So she would like your permission to proceed with testing to find out if he has a learning disability.

When this happens, it is always a good idea to meet with the teacher in person. Being proactive is extremely important to your child's educational future. Arrange to sit down and talk with the teacher to discover specifically why she has recommended this. You may want to include the special education teacher as well, as she may be able to further clarify just what they are seeing that is causing them to question your child's abilities.

One thing you have to understand is that just because a learning disability is questioned, that does not mean that your child isn't smart. It just means that, for some reason, he's either not able to access those smarts and is not "getting" what is being taught. Or, he may be having difficulty expressing what he has actually learned.

One indication that there is a problem might be that the child gets very good grades in math, but his reading is below average. He is not reading at the same level that most of the other students of his age are reading at. There is a big difference between his learning in math and his learning in reading. If he is old enough, there may be standardized test scores that also show that huge difference, and the teacher should be able to show you that information.

You may have noticed other indications at home but thought they were just "kid things". If you ask your child to do 2 or 3 things in a row, does he forget most of them? When you ask him a question, does he have difficulty expressing the answer? Is his room always disorganized? Does he have trouble socially?

These are some of the questions you might want to think about as you talk with the teacher and ask if she notices them in the classroom.

It is important you realize that by doing this, you are not putting your child down or complaining about him or labeling him as a "bad kid". You are discussing the facts of what is actually going on, or not going on, with his learning. You are acting in his best interest.

Do not hesitate to ask questions about anything you don't understand. The teachers will not think that you are stupid or inadequate The area of Learning Disabilities can be very confusing and overwhelming to anyone. It is best that you understand what is going on right from the beginning.

When the teachers have explained the symptoms to your satisfaction, then it is time to find out what will happen from here. Ask specific questions about the testing, how best to address your child's concerns and how to minimize any "stigma" your child might experience as a result of being tested.

Remember, you are the parent. And everyone is here to help your child.

For more up-to-date plain talk about learning disabilities, please visit us at www.ldperspectives.com.

About the Author

Sandy Gauvin is a retired educator who has seen learning disabilities from many perspectives ? as the parent of a daughter with learning disabilities, as the teacher of children with learning disabilities, and as an advocate for others who have diagnosed and unrecognized learning disabilities. Sandy shares her wisdom and her resources at www.LDPerspectives.com

วันจันทร์ที่ 13 ตุลาคม พ.ศ. 2551

Doc, My Tummy Aches and My Joints Hurt! Is there a connection?

Inflammatory disease of the bowel- regional enteritis (Crohn's disease) and ulcerative colitis- are often associated with arthritis. This occurs because inflammation in the bowel and the joints may share a common immunological abnormality.

Patients can present with abdominal pain, weight loss, and diarrhea.

Clinically, the arthritis that accompanies inflammatory bowel disease occurs in two different ways. The first pattern typically affects the larger joints of the lower extremities such as the ankles and knees. The heels may also be affected. Sometimes the fingers or toes can swell and look like little sausages. This type of "peripheral" arthritis occurs in about 20 per cent of patients who have inflammatory bowel disease. The activity of the arthritis parallels the gut activity.

In the second type, the arthritis can affect the low back- the sacroiliac joints that join the pelvis to the lower spine. This type of arthritis occurs in about 15-20 per cent of inflammatory bowel patients. A genetic marker called HLA-B27 is present (found through a blood test) in 50 per cent of patients who have inflammation of the sacroiliac joints. Stiffness in the low back along with limited range of motion is seen. This type of arthritis does not parallel the gut activity.

The diagnosis is usually suspected from the presence of bowel symptoms such as diarrhea and abdominal cramping. Rarely, the arthritis may precede the bowel symptoms.

The diagnosis is confirmed by laboratory testing, x-rays, bowel visualization (colonoscopy), and magnetic resonance imaging (MRI).

The treatment for the arthritis associated with inflammatory bowel disease is remarkably similar to that involving other types of arthritis. Typically anti-inflammatory drugs and disease-modifying drugs are both used. Anti-inflammatory drugs should be used with caution since they may cause the bowel disease to flare up. More recently, biologic drugs have been used with success to treat inflammatory bowel disease. The arthritis not surprisingly, also responds.

Dr. Wei (pronounced "way") is a board-certified rheumatologist and Clinical Director of the nationally respected Arthritis and Osteoporosis Center of Maryland. He is a Clinical Assistant Professor of Medicine at the University of Maryland School of Medicine and has served as a consultant to the Arthritis Branch of the National Institutes of Health. He is a Fellow of the American College of Rheumatology and the American College of Physicians. For more information on arthritis and related conditions, go to: http://www.arthritis-treatment-and-relief.com